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CONTENT DESIGN
ALDERBROOK RESORT & SPA STYLE GUIDE
BEFORE
SERVICES
Typography, color selection, style guide creation, vendor management, internal and external rollout
PROBLEM
Outdated branding left room for creative applications of the brand outside of the original guidelines.
STRATEGY
Create a style guide that honors the property's heritage while meeting modern requirements for its application.
AFTER
SOLUTION
In order to launch the refreshed branding and style guide, I collaborated with the property's ownership, department managers, leadership, and contracted designers.
Simplified colors, typography, a new crest with guidance on when and how to use or not use required extensive training and coaching.
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