SERVICES
Launch channel, identify speakers, write narrative, secure legal waivers, conduct kick-off, and recordings, manage production vendor, manage channel upload, manage artwork and social copy, evangelize internally for demand generation use cases

PROBLEM
Webinar fatigue, reduced content budgets, customer resistance to participate in traditional case studies, poor internal communication around content availability and use cases, and shifts in behavior due to a global pandemic presented a need for a new content type for thought leadership of financial decision-makers.  

STRATEGY
Leverage the new Go-To-Market strategy, of shifting from leading customer and prospect communications with SaaS product/solution features and functions to what outcomes they are trying to achieve through their subscription. Position customers, prospects, and senior internal leaders in a fireside-chat-style conversation around key challenges that they are observing and then financial tech best practices of how to solve them. Leading with empathy and simple language breaks down highly complex challenges into how to use financial data to observe, measure, and set key goals.

SOLUTION
Collaborate with senior leadership to gain and maintain a pulse of the key topics that customers are most interested in. Provide leaders agency in the form of a podcast channel to speak on, nominate stories or speakers, and share episode recordings as well as supporting assets, such as blog posts or whitepapers, internally and with customers and prospects. Build a feedback machine that continues to reiterate quickly vetting and bringing relevant stories to life in an Enterprise marketing organization through an innovative tactic, of podcasting.